In the first quarter of this year, the estimated number of Internet users rose by 11.6 percent to reach 16.2million, from 14.5million users in the previous quarter. Mobile access continues to dominate, representing 99 percent of the total subscriptions. This craze, particularly amongst the youth market, is encouraging companies to enter strategic partnerships to offer attractive packages and incentives to consumers as they strive to stay ahead of the game.Īccording to the Communications Commission of Kenya (CCK), there are over 9.49 million Internet subscribers in Kenya alone. The growth in mobile data consumption can largely be attributed to the popularity of social media. ![]() Internet access continues to grow in East Africa, driven primarily by high mobile phone usage and stiff competition among the service providers. Mobile Service Provider Bharti Airtel (“Airtel”), and Nokia are targeting the socially active youth market in the region with the introduction of free access to Facebook on Asha 501.
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